TOP QUALITY, STRATEGIC
content events analysis
Engage and activate loyal B2B tech audiences
MAGLITTA COMMUNICATIONS is a strategic consultancy specializing in B2B information technology.
Whether you're a brand, agency, or media company, we'll help your teams advance key business goals. Let's create valuable custom and editorial that technology and business leaders trust. On target. On time. On budget.
Services
Experience quality across the entire spectrum
INSIGHT
Research
Industry trends
Competitive analysis
Custom reports
CONSULTING
Program analysis
Quality analysis
Training
Evangelization
Chief Content Officer for hire
STRATEGY
Audits
Personas
Alignment
Gap analysis
Roadmaps
Calendars
Platforming
Curation
Optimization
CREATION
Ideation
Developing
Planning
Writing
Editing
Project mgt
All platforms
EVENTS
Moderating
Hosting
Programming
Scripting
Speaker prep
Presentations
Event portfolio analysis
New events
CONTENT
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Blogs
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Articles
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E-books
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Whitepapers
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Research / Analysis
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Video
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Podcasts
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Case studies
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Interactive
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Animations
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Guides
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Social and more!
EVENTS
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Digital
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In-person
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Hybrid
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Webinars
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Summits and conferences
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Roadshows
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Live simulcasts
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Roundtables
About
Joe Maglitta, Founder and President
Joe has helped top technology brands, media companies and agencies engage and activate business technology audiences for more than three decades.
An award-winning tech journalist and content marketer since 2004, Joe brings clients credibility, perspective, and a long track record of innovation and results.
He has served in senior content and events roles at Ziff Davis Enterprise, IDG (Foundry), Informa, United Business Media, Geeknet/Slashdot, VentureBeat, and other top publishers. His analyst clients include Forrester Research Consulting and Techstrong Research.
A lively and authoritative on-stage and on-screen presence, Joe has programmed, hosted and moderated more than 600 events – including
face to face experiences, webinars, podcasts, in-studio, and on-location video webcasts.
Full profile
Good news: You've recognized the power of great content to help drive engagement, marketing goals, sales and loyalty.
Less good news: so has everyone else. And you're tight on staff, time, know-how and experience. A swelling sea of AI slop makes it harder than ever to produce targeted, compelling, quality content to attract and keep IT and business audiences. I help companies from Fortune 500's to start-ups beat these common challenges. How?
1. Providing proven strategy and creation expertise to support you and your busy teams
2. Increasing the quality, variety, relevance, and impact of your content.
3. Improving, expanding or starting a top-quality content program to attract and engage loyal target audiences
4. Developing a written content marketing plan designed and aligned to help drive key marketing and sales goals
5. Speeding time-to-value by hitting the ground running. We don't need to learn on your time and your dime.
Work
MAGLITTA COMMUNICATIONS partners with you to deliver strategic, impactful, top-quality, integrated content programs. .
We're experts across the full range of platforms – digital, events, webcasts, video,
infographics, social, podcasts, print, mobile, email, and research. For confidentiality reasons, we can't show you strategy work. Please check out representative creative projects on
Your Scalable Team
MAGLITTA COMMUNICATIONS
is a solo consultancy and world-class virtual team that delivers top-quality content marketing and strategic advisory services.
For larger projects, we draw on a trusted network of proven specialists to scale to your needs. Our global roster includes writers, editors, researchers, analysts and researchers, and more top-notch tested talent.
Our in-depth IT knowledge includes AI, cybersecurity, data centers, networking, semiconductors, C-suite issues and other complex enterprise topics. Our wide-ranging industry experience includes tech, finance, telecom, healthcare, retail, agriculture, law, construction and design, public sector, and many more.
To make it happen, we bring you proven pros specializing in:
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Growth Marketing and Branding
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AI Optimization
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Video, audio, interactive media, podcasts
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Social media creation and promotion
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Project management
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Business strategy
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More!
Our cost-effective virtual approach brings you experienced, world-class performers. Invest your precious budget dollars in strategic content assets, not our overhead.
I
Sharp-eyed visitors will note this is San Francisco. Maglitta Communications was based there for eight years before moving back home to Boston in 2020. Leaving the picture here because I loved our view.
Why me
Excellence in B2B IT content takes more than smart-alek AI and a bunch of checklists.
Content "experts" have flourished since we helped pioneer content marketing in the early 2010s. Yay.
Getting real results requires deep understanding of complex
enterprise needs. And knowing the most effective ways of reaching technology leaders, business partners, and other stakeholders involved in today's complex technology purchase process.
I know IT. I know B2B content. For more than 25 years, I've helped companies understand users and markets and create high-quality assets trusted by enterprise decision-makers.
Call today > Put world-class experience to work
for your most important audiences and buyers.